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The Storyteller's Dilemma Overcoming The Challenge Of The Digital Media Age - Hardcover Book

 
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The Storyteller's Dilemma Overcoming The Challenge Of The Digital Media Age - Hardcover Book : Product Code 160411-H2 Product Code: 160411-H2
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There is undeniable joy in storytelling - the urge to share experiences. Today, thanks to digital technology, the tools exist to share that joy more easily than ever before. The result has been an explosion of creativity, with more content being produced and consumed than at any time in human history. And yet, because of a shift in investment from content creation to monetization, it's harder than ever to make a living as a content creator. The situation is unsustainable, and it's getting worse. The Storyteller's Dilemma is about how we share experiences in a connected digital age. Featuring sidebars from contributors such as Jesse Willson, Alan Bell, Darren Long, Paul Stevenson, and more, it's a tale of a changing world, the impact of technology, and the unintended consequences of the media landscape's evolution. More important, it's a close look at the challenges created by the collision of new technology and outdated business models - why the system doesn't work as it should and what can be done about it. This is a vision for the future - one in which the complexity and imbalance of the media industry as it is has been wiped away by new processes, new resources, and new tools that simplify and streamline how content is created, distributed, and monetized, so that all may benefit. That's the key to shifting the focus back where it should be: to the pure joy of storytelling.


M44 Product Code: 160411-H2
Publisher Product Code: HL 00160411
ISBN Code: 1495064816
ISBN-13 Code: 9781495064814
UPC Code: 888680622695
Category: Music References
Series: Book
Medium: Hardcover Book
Publisher: Hal Leonard Music Publishing
Publication Date: 15 Mar 2017
Author: Louis Hernandez Jr
Pages: 180
Length x Width: 9 x 6 inches
Shipping Weight: 2.00 pounds
Old ISBN Code: 1495064816


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